Ferrari of Houston

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Client

Location

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Ad Creative

Email Campaign

From:

  • Ferrari of Houston

Subject:

  • Ferrari – State of the Art

Target Audience

Geography

  • 15 Mile Radius from 77002

Selections

  • Luxury Auto Owners
  • HHI $500K+

Results

Emails:  40,000

Opens: 5,297 (13.2%)

Clicks: 680 (1.7%)

CTOR: 12.83%

Every digital direct mail and email marketing campaign is different and results will vary. There are many factors which can influence the outcome of each campaign, including but not limited to the messaging in the creative, demographic selections, geographic areas as well as other factors. There can be no assurance that results obtained for this client can be achieved for others, even if operating in similar business or geographic region.

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