NJM Insurance Group

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Client

Location

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Ad Creative

Email Campaign

From:

  • NJM Insurance

Subject:

  • Save 20% on Car Insurance!

Target Audience

Geography

  • New Jersey

Selections

  • Auto Owner
  • Age 25+

Results

Emails: 300,000

Opens: 43,500 (14.5%)

Clicks: 5,340 (1.78%)

CTOR: 12.28%

Every digital direct mail and email marketing campaign is different and results will vary. There are many factors which can influence the outcome of each campaign, including but not limited to the messaging in the creative, demographic selections, geographic areas as well as other factors. There can be no assurance that results obtained for this client can be achieved for others, even if operating in similar business or geographic region.

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